A global campaign launching a flagship product can become bound by the need to communicate new features and benefits. A cinematic story that resonates with the heart and soul of the target audience can be the backbone to your most important launch.
Manufacturing processes and plants are inherently boring. Engineers, scientists and assembly lines weren’t invented with branding in mind. And yet, a company might find it’s best point of differentiation in it’s R&D, intellectual property and obsession for precision made products that work better than anything else. So, if done well, communicating an obsession for quality can be a great opportunity to shape the sentiment of your consumer.
Sometimes you need to remind everyone that there is no comparison between you and your competitors.
Have you thought about telling the story of the way in which your R&D team develops a prototype? Done right, this content can be the behind-the-scenes achievement that you need your consumers to know about, but you never thought you could tell them.
Family stories can position your brand in a way like no other. This type of content doesn’t communicate how a product works, but how a product can make you and your family feel.